Joe Raine
National Sales Director
I began my career in financial services as an advisor in 2014. Quickly, I built a reputation within the industry, as my peers began to take notice of my tremendous success with cold prospecting. It landed me speaking engagements at financial centres across Ontario. Committed to continued education in the industry, I transitioned from a career sales force channel to the brokerage channel to deepen my understanding of all aspects of the business. I’ve always had a passion for recruiting, mentoring, and coaching. In 2019, I made a full-time transition to my role as District Manager at this organization. I truly enjoy the opportunity to recruit and coach new advisors who will help Canadians protect their financial futures.
I joined Serenia Life Financial because I believe in the company’s core values and principles that they share with their advisors and members. It’s refreshing to see a company with a model that reinvests a portion of the company’s corporate earnings so that their members can support the communities in which they work and live. By being in business for nearly 100 years, Serenia Life Financial has had such an incredible impact on giving back to our local community, as well as communities across the country.
Ryan Young
Sales Manager, Canada
With over 10 years in the financial services industry, I have extensive experience as an advisor and in corporate roles, including developing a digital advisor channel and supporting independent brokers.
My focus has always been on collaboration, education, and trust, and because of that focus, I have a proven track record of helping advisors and clients achieve their goals!
Amber Deegan
National Recruitment Advisor, Canada
The last 20 years of my career have been spent working in both the financial services industry and in marketing. I’ve worked in both banking and brokerage and have also been heavily involved in marketing and communications through running my own marketing firm.
Home is located in the beautiful Niagara Region where my husband, Eric and my son, Zack and I are heavily involved in community outreach.
As a relationship-builder with a passion for people, I’m thrilled to have joined the Serenia Life Financial team!
